The symbol for a company or a brand and created to make a statement about its key words, values and the image that they wants to present to the world.

Best in class

The favourites amongst logotypes are the ones that work with it own unique typography and are expressive at the same time. Innovative and fresh. How ever this is not so usual. Mostly it seems clients are happy with an icon combined with standard typography. That doesn't give any credits in the design department.